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 About MAESTRO |
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The key to solving this problem is to build a product that requires no new hardware, has virtually no learning curve, is simple to use and changes little or nothing of the office routine, yet delivers tremendous benefits.
Practice Minders intends to satisfy these requirements with its breakthrough turn-key patient marketing and retention tool, Maestro. Maestro’s proprietary web based platform uses a dramatically enhanced Email delivery, tracking and management system combined with a robust menu of customized, pre-formatted content to completely automate the patient marketing and communications process for any healthcare vertical for which it is programmed to perform. Maestro can be used in place of, or as an enhancement to existing manual systems used by today's healthcare practitioners. Maestro will save staff and doctor time, reduce overhead and provide total and specific control over all patient marketing and communications. Maestro also eliminates one of the most frustrating parts of solo practice - The Rollercoaster Ride.. |
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| How Maestro Works |
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Maestro is a web based product accessed exclusively through www.PracticeMinders.com , so the only requirements of the doctor are to establish an Internet connection from their office, initiate direct response marketing campaigns to capture the Email addresses of potential patients and enter basic information about existing patients, including of course, their Email address. There is no hardware or software to buy. Contained within Maestro is a wealth of pre-formatted graphically rich content for the doctor to choose from, including marketing programs, letters, patient education materials, and much, much more. Content can be chosen by the doctor “as is” or can be re-written or customized and saved for use in their own personalized version of Maestro. This content is then scheduled during the set-up process to be emailed precisely when the doctor wants a patient to receive his or her materials. Doctors can even add and automate their own content. Because its flexibility Maestro will reflect the personality and preferences of each individual user, rarely functioning or appearing exactly the same way for any two doctors. Once this one-time set up process is complete, Maestro will take over and run, as programmed, 24 hours a day, 7 days a week on behalf of the practice, forever. Things such as marketing materials, welcome letters, patient newsletters, holiday greeting cards, birthday cards, referral stimulators, reminders, promotions, surveys and patient education materials, all personalized, will now be sent efficiently, cheaply and automatically. Nothing ever gets missed or forgotten because it’s all being orchestrated by Maestro.
Because Maestro maintains a database of all patients and potential patients, the doctor can at any time send a targeted letter or promotion to any or all members of his or her database. For example, in less than 5 minutes, the doctor can send a letter to ONLY female patients who have visited the office with a primary complaint of headaches.
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| New Patient Marketing |
Direct response marketing campaigns used with the Maestro will focus on capturing the Email addresses of interested prospects and building a permanent database with future marketing opportunities as opposed to outdated and ineffective image advertising. The other key benefit of direct response advertising is that results can be tracked. No longer will a doctor waste money on ineffective advertising. If an ad isn’t working, Maestro will provide instant feedback so the doctor can pull it. Practice Minders will provide each doctor with a wealth of sample ads and ad copy to be used with Maestro, once again saving the doctor and staff time.
Once Maestro captures an Email address that has been volunteered by a prospect a continuous marketing, education and follow up campaign is initiated and continues indefinitely until the recipient elects to either become a new patient or be removed from the system by un-subscribing. Maestro does what every marketing expert will tell you is crucial to a successful marketing effort. “Stay in front of your prospect, repeatedly and often. Never let them forget you.” Maestro will be successful because every aspect of its model has already been proven offline. Maestro does nothing new. It just does it cheaper, faster and better. Email is rapidly becoming preferred to traditional mail due to its cost benefits, safety, immediacy and the amount of content that can be delivered compared to paper mail and Maestro will certainly be the beneficiary of this explosive trend. All Email delivered by Maestro is not considered or treated as SPAM, because it has been requested by its recipient.
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Practice Minders will initially focus on one under-served market, Chiropractors. Currently there are 55,000 active practicing chiropractors in the US and Canada with many more worldwide. Chiropractors are among the most aggressive marketers in today's healthcare system. They also rely heavily on patient education, communications and follow-up to build and maintain a practice. As such Chiropractors are acutely aware of the aforementioned rollercoaster ride. Once adequate acceptance has occurred within the Chiropractic market, Practice Minders will develop new content and make simple modifications to Maestro to rapidly address the needs of other healthcare verticals. The applications and markets for Maestro are virtually limitless.
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| System Requirements |
Practice Minders is dedicated to simplicity. The only requirement to use any Practice Minders product is Internet access with the ability to read email and browse the web. This applies to both your office and the patients you communicate with. There is nothing to download, no hardware to buy and no software to install. We handle everything so you dont have to!
Minimum Recommendations
- An Internet connection (56k or better)
- An existing e-mail account
- Windows 95 or higher
- 32 MB RAM memory (recommended)
- At least a 256 color video graphics board (recommended)
- A web browser: Microsoft Internet Explorer 4.0 or higher...
or Netscape Communicator 4.0 or higher (recommended)
- Javascript-enabled browsers are recommended, but not required. (Most browsers already have Javascript enabled by default.)
- HTTP cookies. (You will know if your browser does not accept cookies, if, when you enter your ID Name and Password during
- Login, you do not gain entry to the DentalMinders website. If you should experience this problem, please e-mail us at administration@dentalminders.com and we will provide easy-to-follow instructions for configuring your browser to accept cookies.)
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